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SimpliFire Built-In Electric Fireplace - A contemporary fireplace featuring a striking black and white design.

SimpliFire Traditional Built-In Electric Fireplace

by SimpliFire
SKU SF-BI30-EB
$1,229.00
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SimpliFire Traditional Built-In

  • Authentic Traditional Fireplace Look: The detailed masonry interior and textured log set replicate the classic charm of a wood-burning fireplace, so you get the ambiance without the hassle.
  • Flame-Only or Heating Mode: Enjoy the cozy glow of flames year-round by running them with or without heat, giving you full control over comfort in any season.
  • Plug-In or Hardwire Installation: With no venting or chimney required, this fireplace installs quickly whether you plug it in or hardwire it, saving you time and installation costs.
  • Precise Thermostat Control: Set your ideal temperature anywhere between 60° and 82°F so your room stays exactly as warm as you want it without constant manual adjustments.
  • Built-In Auto Shut-Off Timer: The programmable timer lets you set the fireplace to turn off automatically between 30 minutes and 9 hours, adding safety and helping you save on energy costs.
  • Exceptional Long-Term Durability: Rated for up to 100,000 hours of operation and backed by a 2-year warranty, this fireplace is built to be a reliable centerpiece in your home for years to come.
SimpliFire Traditional Built-In Electric Fireplace
Specifications
Electrical
  • Voltage: 120 / 208 / 240V
  • Wattage: 1,400 / 2,100 / 2,800W
  • Amperage: 10.1 / 11.7A
  • Heat Output (120V): 4,800 BTUs
  • Heat Output (240V): 10,000 BTUs
  • Power Options: Plug-in or hardwire
Flame & Controls
  • Flame Height: 4-step adjustment
  • Heater Off Mode: Yes (flame-only mode)
  • Controls: Remote control + manual buttons
  • Timer: 0.5 – 9 hour auto shut-off
  • Thermostat Range: 60°F – 82°F
  • Venting: Ventless, no chimney required
General
  • Available Sizes: 30" or 36" wide
  • Operation Lifespan: Up to 100,000 hours
  • Optional Accessory: Black front frame
  • Certifications: CSA Certified
  • Warranty: 2 years
  • What's in the Box: Electric fireplace (1), log set (1), remote control (1), user manual (1)

SimpliFire Traditional Built-In Fireplace

Bring timeless charm and modern convenience into your home with the SimpliFire Traditional Built-In Electric Fireplace.

Designed for effortless installation, it can be plugged in or hardwired for a seamless ventless setup. The detailed masonry interior, textured log set, and adjustable flame height create the authentic look and feel of a traditional fireplace.

With its thermostat control, you can set the perfect temperature between 60°–82° or simply enjoy the flames without heat. Built to last with up to 100,000 hours of operation, it combines beauty with reliability.

Perfect for any room, this fireplace delivers comfort, style, and efficiency in one elegant package.

SimpliFire Traditional Fireplace Features

  • Easy Installation: Plug in or hardwire – quick setup with no venting required.
  • Traditional Look: Masonry interior and log set – adds timeless fireplace charm.
  • Thermostat Control: Adjustable 60°–82° – personalized comfort.
  • On-Demand Heat: Flame-only or heating option – year-round enjoyment.
  • Convenient Timer: Auto shut-off (0.5–9 hrs) – safety and energy savings.
  • Durable Build: 100,000-hour lifespan – long-lasting performance.

HEAT OUTPUT & HEATING AREA

  • High: 4,800 BTUs (120V) | 10,000 BTUs (240V)
  • Heater Off Mode: Yes (flame-only mode)
  • Heating Coverage: Up to 400 sq. ft.

ELECTRICAL SPECIFICATIONS

  • Voltage: 120/208/240V
  • Wattage: 1400/2100/2800W
  • Amps: 10.1/11.7A
  • Flame/Media Lighting: 4-step flame height adjustment
  • Venting: Ventless, no chimney required

DIMENSIONS

  • 30" Unit: 26.75″H × 31″W × 11″D | Framing (120V): 27.25″H × 31.75″W × 11.63″D
  • 36" Unit: 31.22″H × 37″W × 11″D | Framing (120V): 31.50″H × 37.75″W × 11.63″D
  • Viewing Area: 30″ – 22.75″H × 28.25″W | 36″ – 27.25″H × 34.25″W

CERTIFICATIONS & USE

  • CSA Certified
  • Approved for indoor applications
  • Installation: Built-in, ventless

DESIGN

  • Traditional masonry interior with textured log set
  • 4-step flame adjustment
  • Optional black front for framed look
  • Remote and manual control
  • 100,000 hours of operation

WHAT’S IN THE BOX

  • Electric Fireplace – 1 pc
  • Log Set – 1 set
  • Remote Control – 1 pc
  • User Manual – 1 pc
Installation
  • Built-In, Ventless Installation
  • Plug-In or Hardwired Installation
Downloads & Resources

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Your order ships via FedEx or UPS — delivered to your door within 3–7 business days.

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30-Day Returns
Return any uninstalled item in original condition within 30 days for a full refund.
Post-Purchase Support
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Frequently Asked Questions

  • For a 240V installation, the SimpliFire 30-inch model (SF-BI30-EB) requires a framing width of 31-3/4", a depth of 11-5/8", and a framing height of 29-1/4" — which is 2 inches taller than the 120V requirement of 27-1/4". This extra height is needed because the 240V hardwire configuration requires a minimum 2-inch clearance above the top of the firebox, and the supplied stand-offs must be bent to a vertical position to maintain it. It's critical to confirm your wiring voltage before framing, as this cannot be adjusted after the wall is finished.

  • The SimpliFire 30-inch Built-In Electric Fireplace delivers 5,000 BTUs at 120V or 10,000 BTUs at 240V, depending on your chosen power input. At its maximum 240V output, it can function as a supplemental heat source for spaces up to 800 square feet. It is not intended for use as a primary heat source and should not be factored into residential heating calculations.

  • The unit is flexible — a 120V power supply cord is included for standard plug-in use, but it can also be hardwired as either 120V or 240V. For any hardwired installation, both 120V and 240V configurations require a 15-amp, 60Hz circuit; a dedicated circuit is not required but is preferred to prevent circuit breaker trips. All electrical connections for hardwired setups must be performed by a qualified electrician in compliance with local codes and NFPA 70.

  • The SimpliFire 30-inch Built-In Electric Fireplace includes four flame intensity levels powered by high-efficiency LED technology rated for over 100,000 hours of operation — so bulbs never need replacing. It comes standard with a multifunction remote control that provides thermostat, lighting, and on/off control, and also supports a built-in timer settable from 30 minutes up to 9 hours in 1-hour increments. The fireplace can also be operated manually from the front panel and runs with or without heat, making it a year-round ambiance option.

  • The SimpliFire SF-BI30-EB comes with a 2-year manufacturer's limited warranty, but it only applies to units purchased through a SimpliFire authorized dealer or distributor. The warranty excludes normal wear-and-tear items such as paint, batteries, and glass discoloration, as well as damage caused by improper installation, misuse, or exposure to moisture, condensation, or corrosive atmospheres. SimpliFire's warranty obligation also does not extend to the fireplace's capability to heat any specific space.